Social Media Manager Application

Sophia
Goncalves

Sophia Goncalves

Content Creator & Social Strategist · Miami, FL

I built an audience of 45,000 followers and 1.4 million views completely from scratch, zero ad spend, all organic. Now I want to bring that same energy to Kitsch.

Let's Talk →
@phiafiesta
45K+ TikTok Followers
1.4M+ Total Views
100% Organic Growth
0 Paid Promotions
Every follower and every view earned through content. No ads or shortcuts.
* I deleted a large batch of content recently as part of a planned rebrand for my TikTok, coming up this year.

Who am I?

I'm Sophia, based in Miami. I create content, I know how to spot a trend before it takes off, and I grew a TikTok to 45K all organic, no paid anything.

1.4 million views and 45K followers, all organic. A lot of watching what works, adjusting fast, and posting consistently.

Right now I'm rebranding my own platform, which honestly makes me more excited about this role. I know what it's like to look at something you've built and decide to start fresh and make it better.

I'm also the person who already has next month's content mapped out before this week is over. I batched shoots, create content planning calendars, and have ideas logged before they disappear. I genuinely love that part of the job.

✦
Trend Intelligence
Most creators post a trend when it's already saturated. I'm on it when it's still climbing.
✦
Organic Growth Instinct
45K people found me without a single ad behind it. Organic growth is something I understand from the inside out.
✦
Creative Organization
Nothing gets missed or scrambled at the last minute. I treat content on a production schedule, always with a deadline and a purpose.
✦
Brand Aesthetic Fluency
A Reel should feel like the same brand as the Stories, just in a different format. I care a lot about that consistency across every single touchpoint.
What I Bring

The Full Skill Set

From brainstorming content ideas to reading analytics after a post goes live, I handle the whole process.

Content Creation
Short-Form Video TikTok / Reels / Shorts Visual Storytelling Caption Copywriting Aesthetic Direction Voiceover / Hooks Flat Lay Styling
Strategy & Growth
Trend Forecasting Content Calendar Audience Growth Hashtag Strategy A/B Content Testing Platform Algorithms
Community & Brand
Community Engagement UGC Curation Brand Voice Comment Management Influencer Outreach Campaign Ideation Collab Coordination
Samples

Content that works

Hover to preview.

▶ playing
▶
"POV: you finally found a hair brand that delivers 👀"
Trend Hook
POV format · trending audio · product reveal
▶ playing
▶
"3 Kitsch clips I use every single day ✨"
Product Tutorial
Educational format · soft sell · CTA at end
▶ playing
▶
"GRWM using only Kitsch 🎀 my honest review"
Get Ready With Me
GRWM format · authentic · high retention
Instagram Vision

How I'd run @mykitsch

A clean, shoppable feed where every single post earns its spot.

mykitsch
Hair Care & Accessories ✦
Model using Rice Water Shampoo Bar
UGC-style model · in-shower · real use content
This one changed my routine 🤍
Rosemary Biotin Before and After
Real before/after · rosemary biotin routine · UGC feel
Real results 🤍
Rice Water Protein Shampoo and Conditioner Bars
Rice water protein bars · bottle-free beauty · minimal
The details ↗
Your hair
care is
self care.
Editorial text post · brand values · highly shareable to Stories
Air Dry Cream Before and After
Air dry cream before/after · natural texture · relatable
The glow-up 💫
Tart Cherry Hair Perfume
Tart cherry hair perfume · seasonal scent · save this
Save this! ↓
Model using Rice Water Conditioner Bar
UGC-style · lifestyle model · authentic feel
Trending now ▶
Rustic Vanilla Hair Perfume Model
Rustic vanilla · lifestyle model shot · warm tones
New drop ✦
Rice Water Protein Shampoo Bar
Ingredient story · rice water protein · educational carousel
What's your type? →

Hover posts to see the concept

Every post on a brand grid should be doing something: educating, selling, entertaining, or pulling people in. Here's how I'd think about building that out for Kitsch.

01
Product · Shoppable
"Everything your hair's been wanting and more ✨ our bestsellers bundled so you don't have to choose."
Warm linen flat lay, CTA in caption + link sticker. Converts browsers to buyers.
02
Educational · Save-worthy
"3 unique ways to style the claw clip that will turn heads 🪄"
Tutorial carousels drive saves → saves signal quality to the algorithm → wider reach.
03
Trending · Reach Play
"POV: you finally found a hair brand that delivers 👀 #kitsch #fyp"
Trending audio + relatable hook = FYP placement. Brings new eyes to the account.
04
Community · Engagement
"Tell us your hair type ⬇️ and we'll tell you your Kitsch match 🎯"
Comment bait drives engagement, boosts post in the algorithm, and generates UGC data.
05
Brand Values · Shareable
"Your hair care routine is self care. Don't skip it. 💕"
Editorial text posts are highly shareable to Stories. Builds brand identity beyond product.
Content Strategy

How I Plan Content

This is how I'd tailor your content to grow the account, build trust with your audience, and actually drive sales.

01
📚
Educate

Ingredient stories, routine guides, the "why behind the product." Content that makes people feel like they're buying something that works, not just something in pretty packaging.

How-to tutorials Ingredient spotlights Save-worthy carousels
02
🎭
Entertain

Trending formats done in Kitsch's voice. POV, GRWM, trending audio. I will create content that's fun and timely while maintaining authenticity in the voice of our customers of all ages.

Trending audio POV series GRWM content
03
🛒
Convert

Every post is also a shop opportunity. Subtle CTAs, bundle callouts, limited drops, woven into content so it never feels like an ad.

Shoppable posts Bundle reveals Limited drop countdowns
04
💬
Connect

Replying to comments, reposting UGC, running Q&As. Making the audience feel like they're part of something. That's how we build a real community.

UGC curation Community spotlights Q&A sessions
My Toolkit

The tools I use to bring it all to life

🎬 CapCut
🎨 Canva
📱 TikTok
📸 Instagram
📅 Later / Buffer
🛍️ TikTok Shop
📊 Analytics
📌 Pinterest
🎥 YouTube Shorts
📋 Notion
🔍 Trend Research
✂️ InShot
✦

Why Me?

I've been a Kitsch customer. I know what it feels like to be the person you're marketing to.
Between the Lisa Frank collab, Hello Kitty drop, and Harry Potter designs, it is clear that your team actually gets their audience. Kitsch has a brand voice that feels personal instead of corporate, and I understand exactly why it works. I've been intrigued as the customer.

I know what catches a customer's eye and makes them click buy. That's not something you can manufacture, and it's exactly why my content connects. Pair that with a real content calendar, actual growth numbers, and ideas already lined up. I'm excited to bring all of it to Kitsch.